A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query.Search engine results which are not paid for advertisements.
SEO
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.