Matt Cutts, Google’s head of search spam, answers a question about site structure in his latest Webmaster Help video:
New webmaster video: “Can I place multiple breadcrumbs on a page?” http://t.co/8TX5XmNmnF
— Matt Cutts (@mattcutts) March 19, 2014
“Where a user writes in to ask?”
Obviously Google search engine….. Google picks the first breadcrumb for a page, but multiple breadcrumbs can help the googlebot. Today’s the question arises:
Many of my items belong to multiple categories on my ecommerce site. Can I place multiple breadcrumbs on a page? Do the confuse Googlebot? Do you properly understand the logical structure of my site?
According to Matt Cutts, having several breadcrumbs on a web page for products that drop under more than one place within the structure, is not going to harm your website in any way. Matt verified that even though you have several breadcrumbs, Search engines only selects the first one. If an item does belong to multiple gary is with your hierarchy, it is possible to go ahead and have multiple breadcrumbs on a page and infact, that can in some circumstances actually help google bot.
A breadcrumb trail is a set of weblink that can help the customer comprehend and get around your website’s structure. When you markup breadcrumb details in the body of a website, Search engines can recognize it and use it to comprehend and existing the details on your WebPages in Search results. To listen to the reaction of Matt Cutts in his own term.
Google picks the first breadcrumb for a page, but multiple breadcrumbs can help the googlebot. Items in multiple breadcrumb paths don’t harm, but be sure that you mark the breadcrumbs with rich snippets. Otherwise you will be creating loads of duplicate links on your site which might not be recognized by robots as a breadcrumb path.
