The modern business world is Internet based, and having a strong web presence is essential if a company is to succeed. A professional website projects an organization’s image to a worldwide audience, therefore design is an important factor, and there are professional companies that specialize in web design.
The right design
The look of a website will determine the success of the business, it really is that critical. By enlisting the help of design experts who can assist at the concept stage, their knowledge and experience will enhance the company, and their product or service. Los Angeles web design specialists are only a click away, and they can provide that touch of class to any website, with innovative designs using the latest technology.
The design process
In order to come up with the right concept, the design team first needs to understand the client’s product or service. There are many things to consider, such as the complexity of the website, what type of content will be displayed, and how much information there is.
If a website is not easy to navigate, potential clients are likely to leave and never return, so the information should be laid out clearly. Simple is often best, with uncluttered menu tabs on the top or sides, that lead to the required information. Some people mistakenly think that lots of flashing graphics enhance a website, when in actual fact, this only confuses the user. There are three things to consider with site navigation, which are,
- Your business
- Your goals
- Your target audience
These elements will determine the strategy of how to get people to engage. As an example, if the target group is older, it is unlikely that social media sites such as Twitter and Facebook will attract them.
When a user enters the site, they want navigational consistency so they can effortlessly move around from page to page. The user experience needs to be a good one, while presenting the products or services in an effective way.
The success of any commercial website is conversion. In other words, turning a visitor into lead, which is then converted into a customer. The chances of this happening are increased if the website is designed in the right way, and the conversion point can be reached through calls to action and the menu structure.
Call to action
A call to action is a text link that encourages the user to “take action”. A good call to action creates a sense of urgency, which encourages people to take action. Some examples include,
- Buy now
- Download file
- Click here
- Get a quote
- Sign up for a free newsletter
The text on a website should include the key phrases and search words that the visitor is likely to use when searching for the product or service. Headings and sub-headings should be clear and informative, as people tend to scan through information, until they find what they are looking for.
The success of a website very much depends on the design, as much as the content, so it makes sense to enlist the help of design experts who have the know-how to create the perfect site for any business.