Content Writing is one of the most important things when it comes to search engine optimisation. There are many forms of SEO content that can help attract links and traffic back to your website, these come in the form of press releases, articles, blog posts, on page and off page content and more. However, it just won’t do to fill your content full of relevant SEO keywords. It can help, yes, but SEO content that looks like spam and has little relevance to your site can get you penalised. Worse, if a customer or client were to come across your content and dismiss it, then word could spread and your reputation could suffer as a result.
Your content should be just as important to human readers as it is to search engines. If people who are browsing come across your SEO content and are eager to read it because it is informative, insightful and useful, then they will pass on the message to other people. Word of mouth is still the most used and most cost-effective form of advertising there is.
There are factors to keep in mind when writing unique and high quality content for SEO. For instance, you should put at least one keyword in the title so as a search engine spider can understand what your content is about and what the broader context of your SEO content contains. Having specific heading tags in SEO blogs can draw a reader’s attention to what the subject is all about and generate interest in what you are writing about.
The content, however, must be clean, focused and organised. Although the SEO content is especially written for the benefit of search engine spiders, it must be balanced for the benefit of a search engine and a human reader. A human reader can take interest in what you are saying and pass on the message to friends and family, generating business as a result.