A landing page is an essential part of an online marketing plan in digital marketing. A landing page that has been properly optimized can increase website performance and user interaction. They come in a variety of sizes and styles, therefore we have developed this helpful article to help you create the most successful, SEO-friendly landing pages.
WHY DO YOU NEED A LANDING PAGE?
A landing page is a separate web page that is created for a website with the express purpose of concentrating on one topic or objective. The customer “lands” on this page, which directs them to a particular item, service, or bit of knowledge. The purpose of these pages is to draw the reader’s attention to a particular topic or call to action and hold them there. Because they concentrate on a single goal or call to action (CTA) without overwhelming or diverting the visitor, landing pages are an excellent tool for increasing traffic conversions. They are straightforward but interesting pages that contain material that is pertinent to the page’s goal.
There are a few distinct kinds of landing pages with various objectives:
- a landing page that directs visitors to another page or area of your website by having them “click” on it.
- A landing page with a sales aim has the goal of converting visitors.
- a landing page with a registration form to ask users for permission to contact them via email.
- a website landing page that enables sharing of content with friends.
- a landing page designed to instruct the visitor and may allow them to leave a comment or provide feedback.
Prior to moving on to any other steps of creating a landing page, it is crucial to have the purpose well defined. The objective has a significant role in determining the page’s qualities and features in addition to its content. A landing page created for SEO purposes differs from a page created only to increase conversions. Therefore, before doing anything else, the first step is to choose the goal of your page. If you already have a goal in mind, we can proceed to the following action.
WHY YOU SHOULD CREATE LANDING PAGES
After discussing a landing page’s objective, let’s move on to the advantages of incorporating one into your website.
A LANDING PAGE’S PERKS:
- enhancing brand awareness;
- more sales and conversions;
- saving time and boosting productivity;
- directing customers to a certain good or service;
- assisting you in comprehending the behaviour and customer journey of your target audience;
- Landing pages contain fewer sidebars, which helps users concentrate on your goal or offer;
- assists you in dividing up your target market;
- Your audience is inspired to take action by it;
- allows you to build incredibly targeted sites for long-tail or specialised keywords.
You may learn a lot about your target audience’s behaviour by using a landing page. You may track and keep an eye on the clicks, scroll depth, and exit points of your target audience using analysis tools like Microsoft Clarity or HotJar. It is now simpler for you to optimise your landing page for the benefit of your visitors and to catch up on any trailing pages.
To ensure that their pages are more visible in Google rankings, one of our client’s main goals is to optimise a website for SEO. Therefore, many companies want to create landing pages that are SEO-friendly. You should already be enthusiastic about implementing these strategies to your own webpages given the numerous advantages of SEO-friendly landing pages. But first, let’s gain a fundamental understanding of SEO.
What Is A Landing Page That Is SEO-Friendly?
Pages that have been optimised for search engines (SEO landing pages) have attributes and features that appeal particularly to the algorithms used to determine whether a page is worthwhile for users of search engines.
In order to get as much traffic as possible from the proper target demographic to your landing page, you should build an SEO-friendly page. However, it is always advantageous to take into account implementing SEO practises and creating SEO-friendly pages to direct the correct set of eyes to your website, regardless of the aims you have for your landing pages.
What Does Search Engine Optimisation Mean?
The practice of search engine optimisation (SEO) entails making web pages and websites more appealing to search engines like Google. One of the main ways that consumers find stuff online is through Google search. In essence, your website receives more visitors the higher it ranks.
LANDING PAGE TYPES
We already discussed the various aims and goals that underlie landing pages, and now we’ll discuss the numerous types of landing pages that are most appropriate for each. You should have settled on the purpose of your landing page, the content, and the data you desire to disclose by this point in the page-building process. Finding the best kind of landing page for your company and your audience is the next step. We’ll go over some of the most popular landing pages and their advantages. We’ll go over these landing page examples to help you determine which one best serves your needs. Creating the proper landing page can assist you in attracting your target client.
Landing Page for Clicks
Landing pages with a prominent CTA that directs users to another page (a click-through) are known as click-through landing pages. This landing page’s function is to send users to a page that links directly to another page. In this first stage of the funnel, you can utilise a click-through landing page to “warm up” your visitors by displaying content like an offer, detailed information, testimonials (which are excellent for social proof), or a free gift. You may use this to increase consumer confidence in your company, which will help you develop a deeper connection and relationship with your visitors. The flip side is that if a click-through landing page is not interesting or appealing, It is crucial to make your page engaging and appealing to your target audience because it can turn readers away.
With the use of a click-through landing page, you may encourage visitors to trust your company more. You could design a click-through landing page, for instance, to direct users to a transactions page or the next step in your goal-achieving process.
A lengthy landing page
An extended landing page is made to increase conversions by providing more in-depth details about your good or service.
This page is very helpful if you need to persuade visitors to purchase your good or service or learn more about your company. If your audience is unfamiliar with your business, they must first grasp your product or service in order to get through the funnel’s awareness stage. Second, if your product necessitates a greater client contact rate for them to completely comprehend the worth of your business or service/product, a long-form landing page may be effective for your website.
For instance, if you have a premium product that some people find to be out of their price range, you can research and explain to your clients and website visitors the advantages and special selling aspects of these products. You can possibly have a product that is more complicated and needs a more thorough explanation for consumers to comprehend its true worth.
landing page for videos
An exciting and more interesting method to showcase your company is a video landing page! This is a fantastic option because it illustrates ideas that would have otherwise needed to be written using visual information. The attention of your visitor is more likely to be captured and held for a longer period of time by audio-visual content because it is more engaging. You may promote your company in a unique way while showcasing the character of the company or product. Audience engagement with audiovisual content is much higher. There are numerous benefits to creating a video landing page, some of which are listed below:
How can videos help you market your goods?
- One of the quickest ways to capture an audience’s interest is using videos;
- Your viewers will feel more connected to you through video content;
- Video content can help customers better comprehend your product;
- As a result of keeping people on your website for longer, video content improves the likelihood that they will explore more of it;
- Your audience will enjoy videos;
- captivating and persuasive videos have the power to draw in new clients;
- Videos foster trust;
- Sharing is encouraged by videos, which raises awareness of your brand and its offerings.
Make A LANDING PAGE THAT IS SEO FRIENDLY
Making a page that is SEO-friendly also entails making a page that is useful to search engines.
Your page is more likely to tick off items from the list below if it has an SEO-friendly landing page, which in turn pleases the search engines. Making pages that include:
- high-quality, original stuff;
- content that is appropriate for your company’s target market;
- a logical framework;
- a webpage that has a number of high-quality backlinks;
- Shareable material is important.
- Embrace useful keywords;
- Check the header tags, title tags, meta descriptions, and image names on a technical level.
Aside from the technical and strategic parts of SEO, it’s crucial to understand the proper writing style and how it may differ from other types of content you create.
Taking Care of Customer Issues
You should be aware that landing pages are targeted at resolving customers’ problems. What does that even mean, I hear you ask? Pain points, on the other hand, are the issues that a consumer is dealing with. A customer’s pain point is the feeling they have when they consider a particular need, weakness, struggle, or unmet desire (or desires) for which they haven’t yet discovered a solution. Examples of emotional suffering include low self-esteem, self-love, and lack of confidence. Then there is physical pain, such as headaches and backaches. There are numerous issues that are frequently linked to a psychological foundation. To focus on and optimise your landing page appropriately, it’s critical to recognise the issues your product or service addresses for your target audience. So here’s a quick task for you: compile a list of the issues your audience is having, then connect those issues with the knowledge you’ll be giving them to alleviate those issues.
For example:
financial difficulties
Your client may want to generate income, have a tight budget, or be spending too much on a service or product that is ineffective.
Solution: You’re giving a product that is truly worth their money (explain why), or perhaps your product is significantly more affordable than the alternatives. With this service, you provide your client or customer with a good investment and long-term financial saving choice.
Enhance the landing page: Stress a lower price than the competition and draw attention to the typical savings your product has provided to your clientele.
A Specific Audience Landing Page Optimisation
Making a landing page effective for your audience depends greatly on your ability to comprehend your target demographic and the issues they face. The landing page should be engaging for the target audience, and by learning more about them, it will be easier to direct them to a certain location or goal. Therefore, identify the landing page’s target audience and make every effort to cater to their needs.
The provision of reliable information that aids users in finding what they’re looking for is Google’s top objective. A crucial and fundamental foundation for the user experience is matching your landing page with a target demographic. You are far more likely to have the page visited by the target audience if you want to make sure your page communicates with them.
AN SEO-FRIENDLY LANDING PAGE BUILDING PROCESS
Your landing page’s objective, the kind of landing page you want to design, and the SEO features you want to include in it should all be clear to you at this point. You are now prepared to carry out the procedures required to create a top-notch landing page. Let’s begin by taking the proper measures to create your ideal landing page!
1. Choose Your Keywords.
Making sure the text contains important and pertinent keywords is a crucial component of a page that is optimised for search engines. Identify the keywords you’ll use in the content of the landing page before you begin to develop it. Create a text structure next, and make sure your keywords are incorporated throughout the text. Another extremely crucial thing to remember is that employing these keywords excessively will work against you. Keep the landing page’s appearance as natural-looking as you can. You can utilise SEO tools to locate the appropriate keywords, but it’s also crucial that they are appropriate for your business, your industry, and the content. Next, create a text structure and ensure that your keywords are visible.
2. Create a Stylish Headline
Your audience is drawn in by your headline, and after reading the first sentence, they decide whether to continue reading or turn the page. Therefore, a lot depends on those first phrases. You’re probably asking yourself, “What can I write that will most impress my audience?” Relevant, emotionally stirring, and clearly expressed, a compelling headline combines all three.
The importance
Make sure your headline and ad connect by presenting the same story if you want to create a landing page. Your audience visited your page for a specific reason. You cannot create a headline that completely overlooks a discount that was offered in your advertisement. Therefore, check that the message conveyed by your headline and the advertisement you are presenting to visitors is the same.
The fact
Use a title that establishes a connection between your brand and the visitor while demonstrating empathy. Their problems are made worse by an emotional attachment to your company or your goods. When you then present your goods, it will be simpler for you to alleviate their problems.
Clarify
Get right to the point, always! Long or complex sentences will not give your audience time to think about them. The best sentences are those that are brief and understandable. Your viewers will be eager to take action if your headline has a CTA!
The catchphrase Steve Jobs used for Apple is a wonderful illustration that ties all three together.
- Consider something different.
- Why did this slogan have such a strong effect? There were a few causes for it to happen;
- It was succinct and simple to recall;
- This catchphrase serves as a call to action;
- By illustrating what Apple stands for, this phrase made a statement and the narrative behind it engaged the audience on an emotional level;
- With this tagline, Apple distinguished itself from the competition.
3.The Issue
Your target audience will approach you in search of a solution to a problem they are experiencing. Your task is to use your product or service to address their issue and persuade them using your landing page. Make sure you understand the potential nature of their issue and how your solution can address it. You must identify their specific pain point and explain how you plan to address it.
4. Present the Solution, Your Services, or Your Offer
Give examples of your product’s features and advantages. The main aspect of selling your goods is this. Always put the offer and the answer to their “problem” front and centre on a landing page. Consequently, the item must take centre stage. You may aid to distinguish your goods by using high-quality copywriting and professional imagery. We’ll use the following example to demonstrate the value of high-quality films and images:
Consider yourself desiring a snack as you are watching TV, but you are unsure of what you want. Your TV screen is suddenly filled with a Magnum ice cream commercial. It displays the most mouthwatering images of melting chocolate and a person who appears completely delighted after consuming the ice cream. You can’t get this thought out of your head, and all you want right now is some ice cream. This is the impact of excellent photos and videos.
So, ensure that your landing page includes:
- Stunning pictures or a video
- The image or video must demonstrate the specifics and advantages of your product.
- Verify the size of your photographs to avoid technical problems.
Put emotive in the picture or video
5. Perfect Grammar
Make sure your copywriting is always top-notch because this phase is very crucial. If you want to succeed in a global market, make sure your content is written by natives. The success of your copy can be made or broken by flawless grammar. A piece of writing rife with grammar mistakes can make readers less confident in your goods and services. Thus, this phase is brief and straightforward: write faultless copy.
6. Using testimonials
People make purchases based on what others have already made. Why? Since it’s likely the real deal if others are saying it is! A landing page’s social proof is a crucial component. In light of this, be sure to include testimonials and reviews on your pages (especially if they were made for profit).
7. Make Use Of Eye-Catching Buttons And A Call-To-Actions
Your landing page’s buttons ought to be noticeable, easily accessible, and impactful so that they encourage immediate action.
- Make your writing simple to read by including white space and a bold, recognisable font;
- Make it stand out by using contrasting colours
- Take action in your text;
- Personalised copywriting
- Place the first CTA above the fold at all times.
WHY IS A GOOD LANDING PAGE NECESSARY?
Great! You’ve reached the conclusion and are now prepared with all the procedures required to develop a successful and memorable landing page. As an added bonus, we’ve compiled a succinct summary of all the bullet points in the checklist below. Good luck creating your landing page and be careful not to commit any frequent blunders that could cost you visitors!
Checklist:
- When creating a landing page, keep the following in mind:
- a button that is extremely contrasting and easily seen;
- testimonies from clients;
- Use effective keywords.
- a compelling headline;
- Utilise scannable text and material
- Utilise the advantages of your goods or services;
- Put clarity first;
- Stunning images that make your offer appear appealing.
Please take note:
MORE IS IN LESS.
A landing page is designed to concentrate on a single objective. As a result, if you have too many distractions, your landing page may fail and you will drift further from your objectives. Consider a design that is obtrusive and draws more attention than your product or service. Or information that is irrelevant or that is excessive. Using poor typography is one example of a distraction. We’ve also included a checklist of the mistakes you should not do in order to avoid creating a landing page that is unsuccessful.
